- X’s Premium Plus is raising US prices by 40%, now costing $22/month, while the annual plan jumps from $168 to $229.
- New prices started December 21, 2024, but existing subscribers keep the old rates until their next billing cycle after January 20, 2025.
- The price bump comes with perks: a fully ad-free experience, priority support, Grok AI tools, and the new Radar feature for tracking trends and stats.
Many people signed up for X Premium expecting an ad-free experience—after all, that’s often the main appeal of paying for such services, right? When you’re shelling out money, you naturally anticipate fewer interruptions. However, some subscribers were disappointed to discover that ads still appeared in their timelines. The reason? The lower-tier Premium plan doesn’t completely eliminate ads.
For a genuinely ad-free experience, users need to upgrade to Premium Plus, which currently costs $16 a month. If this setup feels like a strategic push toward the higher-priced option, you’re not alone. And now, brace yourself—Premium Plus is set to become even more expensive soon.
X, formerly Twitter, announced on a support page that it is hiking its US subscription prices significantly—by 40%. This means that the monthly cost for Premium Plus jumps to $22, and the annual plan shoots up from $168 to $229.
The new prices took effect on December 21, 2024. New subscribers will pay the updated rates immediately, while existing subscribers get a grace period. If your billing cycle starts before January 20, 2025, you’ll stick with the old pricing until your next cycle after that date.
The base subscription tier remains unchanged at $3, but international markets are seeing dramatic price hikes, as noted by TechCrunch. In Nigeria, Premium Plus jumped from ₦7,300 to ₦34,000 a month—a staggering 365.75% increase. Over in Turkey, the price surged from ₺300 to ₺770 per month, a hefty 156.67% hike. These sharp regional differences could raise eyebrows and might impact subscription numbers in these areas.
X is trying to justify the price hike with a few explanations. The recent increase for Premium Plus comes with some upgrades. Subscribers now get a fully ad-free experience for uninterrupted browsing, prioritized customer support, and access to advanced Grok AI models. Additionally, the new Radar tool enhances the experience with keyword monitoring, trend tracking, and post count stats, making the premium tier more attractive than ever.
X also emphasizes that subscription revenue powers its creator program, rewarding users for crafting quality content and driving meaningful engagement on the platform.