TikTok is taking steps to enhance in-stream shopping by introducing new educational tools to support sellers in navigating platform policies and optimizing their product listings.
One of the key updates is the introduction of a new Account Health Report. This feature offers sellers a comprehensive overview of any policy violations or other account-related issues, enabling them to address problems proactively and maintain compliance.
TikTok has introduced several new tools to support sellers and creators in maintaining account health and maximizing their reach on the platform. Here’s a closer look at these updates:
Account Health Report
TikTok now provides sellers with a weekly Account Health Report, offering a clear summary of policy violations and account issues that could affect their selling potential.
According to TikTok:
“The report, generated weekly, summarizes and centralizes policy violations and messages from creator LIVEs and videos over the past seven days. It displays key violation metrics to help creators understand recurring issues and alerts them if they’re nearing violation milestones that could lead to enforcement actions.”
Additionally, TikTok plans to expand the report by including links to relevant policy education materials, enhancing transparency and helping sellers better understand and adhere to platform guidelines. This tool is designed to help creators and sellers keep their accounts in good standing, ensuring their shopping ads reach the widest possible audience.
Creator Policy Quiz
To further educate creators about TikTok’s content policies, the platform has introduced a Creator Policy Quiz. This short, multiple-choice quiz focuses on specific violations, helping creators improve their understanding of the rules and avoid repeating mistakes.
TikTok explains:
“By taking a three-question multiple-choice quiz addressing particular violations, creators can actively enhance their policy knowledge and reduce the likelihood of future violations. Successfully passing a quiz removes one violation point, improving the creator’s overall account health.”
Key details about the quiz:
- Creators can take each quiz up to three times per month.
- Each successful attempt removes one violation point.
- Creators are encouraged to review relevant content policies before taking the quiz to build their knowledge.
The quiz provides a dual benefit: educating creators while offering an opportunity to restore their account health, ultimately reducing penalties that could affect product visibility.
Why These Tools Matter
These updates highlight TikTok’s commitment to supporting its sellers and creators by providing tools that not only help them stay compliant but also ensure their content and ads remain effective. By addressing policy violations proactively and gaining a better understanding of the platform’s rules, sellers can improve their reach and maintain strong in-app visibility.
These new resources make TikTok an even more attractive platform for businesses, ensuring smoother operations and better opportunities for success.