We analyzed over 1 million TikTok videos using Buffer to uncover the best time and day to post on TikTok in 2025 for maximum views. Discover the latest data and TikTok algorithm insights!
Is There a Best Time to Post on TikTok? [Myth or Reality]
According to our data, yes—certain posting times appear to perform better than others.
A comprehensive analysis conducted by ZIROPANEL’s in-house data team examined over 1 million TikTok posts, assessing median views and engagement rates. The findings revealed clear patterns in posting times that consistently outperform others. These insights give us a solid foundation for determining the best time to post on TikTok in 2025.
However, before diving into the specifics, there are two key points to consider:
1️⃣ There is no universal “magic hour” that works for everyone on TikTok. If it were that simple, everyone would go viral! The best posting time for your TikTok account depends on your audience—their location, time zones, and activity patterns. Later in this article, we’ll walk you through how to analyze your own TikTok data to determine the optimal posting time for your specific audience.
2️⃣ Potential changes in TikTok’s reach and engagement due to platform regulations. If proposed restrictions—such as a possible TikTok ban in the U.S.—come into effect, they could impact content visibility. We are closely monitoring these developments and will update this article as new information emerges.
That being said, the following data-driven time slots offer a useful guide to maximizing your content’s reach and engagement.
Ready to get into the numbers? Let’s dive into the best time to post on TikTok in 2025! 👀
READ MORE: How to Get More Followers on TikTok in 2025: Easy Tips for TikTok Growth
Best Times to Post on TikTok in 2025 [Data-Backed Insights]
Based on our research, the best time to post on TikTok in 2025 is Sunday at 8 p.m., followed closely by Tuesday at 4 p.m. and Wednesday at 5 p.m.
TikTok posts—including videos, carousels, and text-based content—shared during these peak hours tend to generate the highest view counts of the week. That said, other time slots aren’t far behind, making strategic posting crucial for maximizing reach.
🔆 In general, TikTok engagement begins to rise in the afternoon, with peak performance observed at 1 p.m. or later.
To better visualize this, the graph above breaks the week down into hourly segments. The darkest blocks indicate time slots with the highest views (prime posting times), while lighter blocks represent low-engagement periods—the times that might be worth avoiding.
Why TikTok Posting Patterns Are Different
Unlike LinkedIn or Instagram, where posting patterns tend to be highly predictable, TikTok’s algorithm and audience behavior make timing a bit less straightforward. One key reason is the platform’s younger user base—with 35% of U.S. TikTok users aged between 18-24, this demographic often has more flexible schedules compared to professionals on other platforms.
🌍 What About Time Zones?
The recommended posting times are calculated to be universally applicable, eliminating the need for manual time zone conversions. Whether you’re in EST (Eastern Standard Time), PST (Pacific Standard Time), or IST (Indian Standard Time), these time slots remain relevant for global audiences.
TikTok Posting Schedule at a Glance: Best Times to Go Viral
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- Monday: 7 p.m.
- Tuesday: 4 p.m.
- Wednesday: 5 p.m.
- Thursday: 5 p.m.
- Friday: 4 p.m.
- Saturday: 5 p.m
- Sunday: 8 p.m
The best time to post on TikTok on Monday
The best time to post on TikTok on Monday is 7 p.m., closely followed by 6 p.m., then 5 p.m., according to Buffer data.
⏰ When to post on TikTok on Monday: 7 p.m.
The best time to post on TikTok on Tuesday
The best time to post on TikTok on Tuesday is 4 p.m. Videos posted at 8 p.m. received the second-highest median views, followed by 2 p.m.
⏰ When to post on TikTok on Tuesday: 4 p.m.
The best time to post on TikTok on Wednesday
On Wednesdays, the best time to post on TikTok is 5 p.m., closely followed by 6 p.m., then 4 p.m. Wednesday is the best day to post on TikTok, so it’s definitely worth adding to your posting schedule.
⏰ When to post on TikTok on Wednesday: 5 p.m.
The best time to post on TikTok on Thursday
The best time to post on TikTok on Thursday is 5 p.m. Videos posted at 1 p.m. received the second-highest median views, closely followed by 3 p.m.
⏰ When to post on TikTok on Thursday: 5 p.m.
The best time to post on TikTok on Friday
On Friday, the best time to post on TikTok is at 4 p.m., followed by a smaller spike at 2 p.m. and 6 p.m.
⏰ When to post on TikTok on Friday: 4 p.m.
The best time to post on TikTok on Saturday
Saturday is a quieter time on TikTok, though there are some optimal times worth noting. The best time to post on TikTok is 5 p.m. followed by 4 p.m., then 7 p.m.
⏰ When to post on TikTok on Saturday: 5 p.m.
The best time to post on TikTok on Sunday
The best time to post on TikTok on Sunday is at 8 p.m., one of the best times to post throughout the entire week. Other good times to post on TikTok on Sunday are 5 p.m. and 4 p.m.
⏰ When to post on TikTok on Sunday: 8 p.m.
This is where social media scheduling tools like Buffer shine. Experiment by systematically going through the times on the list above, scheduling a TikTok, and tracking its performance to see what works best for your specific audience.
READ MORE: What is the DMCA? How to protect your videos from DMCA copyright claims
Best Day of the Week to Post on TikTok for Maximum Engagement
Based on engagement data, Wednesday stands out as the best day of the week to post on TikTok. Videos, carousels, and text-based TikTok posts shared on Wednesdays tend to receive the highest views and engagement rates compared to other days.
For those looking to maximize reach, Thursday and Friday are strong alternatives, as they rank second-best in terms of engagement.
On the other hand, Saturday appears to be the least effective day to post on TikTok, showing a noticeable dip in views and interactions compared to the rest of the week.
If you’re planning your TikTok content strategy, prioritizing mid-week posting—especially on Wednesdays—could help improve overall performance. 🚀
The best content type to post on TikTok
In addition to identifying the best posting times, it’s equally important to consider what type of content performs best on TikTok. Based on our analysis, the answer is clear and expected—video content dominates.
Since TikTok is fundamentally a video-first platform, it’s no surprise that short-form, engaging videos consistently achieve higher views, shares, and engagement rates compared to other content formats. Whether it’s trending challenges, tutorials, storytelling, or behind-the-scenes clips, video remains the most effective way to capture audience attention.
If you’re looking to maximize your TikTok performance, prioritizing high-quality, creative video content should be your primary strategy.
How to Find Your Best Time to Post on TikTok: A Data-Driven Strategy
While general best posting times can serve as a solid starting point, the ultimate key to success on TikTok lies in identifying your unique audience’s behavior. Every TikTok account has a different follower base, meaning your best posting time may differ from others. Here’s a step-by-step strategy to find the most effective time for you:
1️⃣ Use TikTok Analytics to Track Engagement Patterns
TikTok’s built-in analytics tool provides valuable insights into when your audience is most active. To access it:
- Go to Profile > Menu (☰) > Creator Tools > Analytics
- Navigate to the Followers tab to check peak activity hours
- Review your top-performing posts under the Content tab to spot engagement trends
⏰ Look for consistent patterns—if your audience is most active at 3 p.m. on weekdays and 7 p.m. on weekends, those could be your ideal posting slots.
2️⃣ Experiment with Different Posting Times
Don’t rely solely on general recommendations—test different time slots to see what works for your audience.
🔹 Week 1-2: Post at various times (morning, afternoon, evening)
🔹 Week 3-4: Identify patterns—do your videos get more views at a specific time?
🔹 Week 5: Double down on your best-performing hours
📊 Track results using a spreadsheet or TikTok Analytics to refine your schedule over time.
3️⃣ Consider Your Audience’s Time Zone
If your audience is global, find out where most of your followers are located. For example:
🌍 If you’re in New York but your audience is mostly in London, adjust your posting schedule to align with UK time zones to maximize engagement.
🔎 Pro Tip: TikTok Analytics doesn’t show time zones, so if you have an international audience, you may need to experiment with different posting times.
4️⃣ Factor in TikTok’s Algorithm Behavior
TikTok’s For You Page (FYP) doesn’t always show content immediately—it can take hours or even days for a post to gain traction.
💡 Posting slightly before peak hours (e.g., 30-60 minutes earlier) increases the chance of your video gaining momentum when engagement is highest.
📌 Example: If your best engagement time is 7 p.m., consider posting at 6:30 p.m. to let the algorithm distribute your content effectively.
5️⃣ Monitor Trends & Adjust Regularly
TikTok’s engagement trends change over time, so what works today might not work in six months.
🔄 Every month, review your Analytics and tweak your posting schedule accordingly. Keep an eye on:
✔️ Changes in audience activity
✔️ Performance of different content types
✔️ Viral trends and seasonal shifts
By continuously optimizing your strategy, you’ll stay ahead of the curve and maximize your TikTok success. 🚀
Final Thoughts: Build a Posting Routine That Works for You
✅ Use TikTok Analytics to identify peak hours
✅ Experiment with different times to see what works best
✅ Align with your audience’s time zone for better reach
✅ Post slightly before peak hours to leverage the algorithm
✅ Continuously analyze and adjust your posting schedule
There’s no one-size-fits-all approach—but by following these steps, you can unlock your personal best time to post on TikTok and maximize engagement.
🚀 Start testing today, track your results, and watch your TikTok performance soar!
👉 Click here to explore our TikTok training & tutorials!
Start optimizing your TikTok presence today and turn views into followers, and followers into fans! 🚀