In a new move, Spotify plans to start compensating creators whose videos gain significant popularity on its platform. This initiative is part of Spotify’s broader effort to enhance its video content offerings and incentivize creators to produce more engaging and high-quality material.
Spotify plans to pay creators of popular videos on the platform under certain conditions.
According to Some Reports, Spotify, the music streaming giant, is taking a bold step to compete directly with YouTube. The platform, which has been primarily known for music streaming, is now making a major investment in video content in an effort to attract more creators and a wider audience.
The program will begin on January 2, 2025 and will allow video content creators to earn money based on the views their videos receive. Spotify has also announced that it will no longer display automatic ads in video podcasts for Premium subscribers, providing an uninterrupted experience for users.
Spotify’s video monetization strategy includes two main components: earning revenue through monthly subscriptions or a share of the advertising revenue for each video streamed on the platform. To qualify for the monetization program, creators must meet certain criteria: at least 10,000 hours of playback, 2,000 unique users in the past 30 days, and 12 high-quality video episodes published. This program will initially be available in the United States, Canada, the United Kingdom, and Australia.
These changes come as the popularity of video podcasts on Spotify has surged dramatically. The number of video creators on the platform has more than doubled over the past year, and video watch hours have grown at a faster rate than audio content. Given these statistics, it’s likely that Spotify will become one of the main platforms for watching videos in the near future.
Spotify also plans to introduce new tools for creators to analyze their performance, allowing them to track their earnings more effectively. Overall, these developments signal Spotify’s serious commitment to strengthening its position in the video podcast market, which could lead to a further increase in the popularity of video content on the platform.