Grok isn’t just about text-based AI. Users can also generate up to 10 images every 2 hours, although free accounts face limits like analyzing only 3 images per day. These features leverage advanced AI models like the FLUX.1 system, demonstrating the company’s commitment to staying competitive against major players like ChatGPT, Bard, and Gemini.
This move coincides with xAI’s growing influence in the AI space, as the company secured an additional $6 billion in funding, bringing its total to $12 billion. Such financial backing underscores its ambitions to innovate and dominate the AI industry.
By adopting a freemium model, similar to other leading AI platforms, X is positioning Grok as a user-friendly tool while incentivizing subscriptions for more robust capabilities. The strategy not only boosts engagement but also lays the groundwork for AI-driven monetization on the platform.
X users can now access the AI chatbot Grok without needing an X Premium subscription. The platform now offers users 10 free prompts every 2 hours, making Grok more accessible to a broader audience.
This change was first noticed by users and reported by The Verge. Previously, Grok’s free version had been trialed in select countries, including New Zealand, as TechCrunch reported last month.
Additionally, users can generate 10 images for free every 2 hours, but there’s a daily limit of analyzing just 3 images. To exceed this, users must subscribe to X Premium.
These updates position Grok under a freemium model similar to services like OpenAI’s ChatGPT or Anthropic’s Claude. Before this, access to Grok was limited to X Premium subscribers, starting at $8 per month or $84 annually.
Meanwhile, xAI, the company behind Grok, has significantly boosted its funding. According to an SEC filing, the company raised an additional $6 billion, bringing its total funding to a staggering $12 billion.