According to a reliable survey, Apple Intelligence has yet to win over the majority of iPhone users.
Artificial intelligence is rapidly becoming a key factor in choosing a smartphone. However, a new survey by SellCell reveals that while iPhone users value AI features, they are not particularly satisfied with Apple’s current AI capabilities. Conducted before the release of iOS 18.2, the survey highlights user expectations and dissatisfaction.
According to the survey, nearly half of iPhone users (47.6%) consider AI features “somewhat” important when deciding to buy a new phone. In contrast, only 23.7% of Samsung users see AI as a significant factor in their purchasing decisions. This indicates that iPhone users, compared to their Korean counterparts, are more inclined to use AI features in their smartphones.
Despite this interest, Apple Intelligence has so far failed to meet user expectations, with 73% of iPhone users finding the current AI features unimpressive and feeling that they add little value to the overall user experience. Dissatisfaction is even higher among Samsung users, with 87% expressing disappointment in their devices’ AI capabilities. This suggests that both companies face significant challenges in delivering appealing and practical AI features.
The survey also examined the popularity of various Apple Intelligence features before the release of iOS 18.2. Writing tools emerged as the most popular, with 72% of users favoring them, followed by notification summarization (54%), priority messaging (44.5%), photo cleanup (29.1%), and smart replies in emails and messages (20.9%). These figures indicate that tools related to writing and notification management have captured the most attention from users.
It’s important to note that the SellCell survey was conducted before the release of iOS 18.2, meaning features like Genmoji and Siri’s integration with ChatGPT were not included in the study. Genmoji allows users to create new emojis based on text descriptions, while the Siri-ChatGPT integration enables users to send their questions directly to ChatGPT through Siri.
These features could mark a turning point in how users perceive Apple’s AI capabilities and potentially boost their satisfaction. It remains to be seen how these new features will meet user expectations and reshape opinions about Apple’s AI-driven innovations.